Mint

 

Gimme an insight

Studies find that people are more attracted to those who they deem financially literate.

What’s the big idea, eh?

Being smart with your money is sexy. Ipso facto, Mint, the personal finance app, makes you hot.

 

Talk money to me

 

Dirty talk turns fiscal in a series of sultry ads.

 
 

ATM OOH placement helps us reach our audience in a moment of money vulnerability, when checking balances and accepting that $3 fee to take out a spliff- I mean stiff- 20.

 
 

THE #1 TIP FOR MAKING CLICKBAIT ADS WILL SHOCK YOU…

Seedy clickbait ads promise the secrets to finding love, and this time they deliver. Our clickbait brings you to the Mint site where you can find real, useful dating tips, without the 23 page photo gallery.

 
 
 
 
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What’s this one thing??

Someone who requests an itemized receipt for any large purchase so they can correct any false charges. You could be that person. Find out how in our blog.

 
 
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sexy savings series

We put financial tips on the sexiest platform out there, so people can see the results of financial know-how POV style.

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Episode 1: “Pizza delivery for a hot milf doing her taxes”

(We open on the inside front door of a house where the doorbell suddenly rings. A woman [M] answers the door to a pizza delivery guy [PDG].)

PDG: Pizza for Sueanne?

M: That’s me!

PDG: How’s your day been ma’am?

M: Good, I’m just filing my taxes. Did you know that if you’re having trouble filing your taxes on time you can fill out IRS extension form 4868 by tax day and receive six extra months to file your taxes?

PDG: No, but thank you for that expert financial advice. It really turns me on.

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(The pizza delivery man opens the pizza box to reveal a cheese pizza with one extra topping.)

PDG: Are you satisfied with your order?

M: I don’t remember asking for extra sausage.

End card: Leave it to us to help you get fiscal. Mint by Intuit. Talk money to me.

(The porno continues as one would expect.)

 
 

Call For a good time

Our hotline is exactly that, extremely hot. And surprisingly helpful. If a phone sex operator and a financial advisor partook in a game of ‘7 Minutes in Heaven,’ you’d get this service. Call 1-800-talkmoney and ask us anything about your finances; one of our sultry-voiced operators will give you a detailed answer. Very detailed.

 

Radio

Outtakes from our 1-800 number will make up these short radio spots.

 
 

MINT VERIFIED

Downloading Mint now gives you a visible advantage in the hunt for love...or lust. Mint users can link their account to Hinge to score a Mint verification symbol, which directly translates to, “I won’t go to the bathroom when the check arrives.”

 
 
 

cREDITS

Me [Copywriter]

Gunnar Renjard [Art Director]