mEDELA
Gimme an insight
Nursing moms often feel attached at the hip (or the boob) to their newborn.
What’s the big idea, eh?
Medela breast pumps and nursing products give moms the freedom to do whatever they want, whenever they want, wherever they want.
Free the nipple
OOH ads emboldens nursing moms to give themselves and their breasts the god-given, union-required break they deserve.
tHE titty bar
Lactation Room Meets Speakeasy
After a long day of nursing, working, running errands, and just generally being a superhero, Medela offers up a fun escape where moms can let loose. Mommas can peruse the list of themed drinks (virgin and alcoholic) and also read up on what’s safe when it comes to nursing and drinking.
Merch
Nursing apparel that transitions seamlessly from the pump to the party.
The Jiggle jog
This fun run raises money for nursing products to be given to mothers in underprivileged communities. Every mom that runs the race donates whatever amount they’d like, and Medela will match it. Participants get a couple kid-free miles, and Medela gets to grant other moms the same freedom.
Radio
Moms turn to audio content to stave off boredom while breastfeeding. We’ll remind them of the places they miss most with ambient radio spots.
WINC x medela partnership
9 months without touching alcohol is an accomplishment best celebrated with alcohol. We’re partnering with Winc wine subscriptions and serving up a themed selection of wines to encourage new moms to take a night for themselves.
Nike (M)edela
A rooftop yoga event invites Medela moms to find their zen in Nike’s new maternity sportswear.
Medela’s brand voice is that of moms everywhere. Twitter is where we let that shine through in order to sustain this campaign over time and build brand equity.
Credits
Me [Copywriter]
Makenna Bortells [Art Director - book coming Fall 2021]