Massage Envy
Gimme an insight
Life kicks us when we’re down, and everyone knows someone who just got a mouthful of dirt.
what’s the big idea, eh?
Massage Envy meets people at their breaking points.
You Know someone who needs one.
Ads capture the complexity of what rock bottom feels like for different people. The tag acts as a subtle CTA, encouraging viewers to consider the folks in their life who could use a gentle fist to the left shoulder blade.
The social dilemma
Sponsored Instagram posts maintain the aesthetic and tone of print but feature copy that calls people out for bringing the breaking point upon themselves, whether that be through obsessive doomscrolling or contorting the body to watch back-to-back cat videos on the subway.
BAD REVIEW BOT
The straw that broke the camel’s back can often be a bad brand experience. We’re responding to scathing social media reviews for other brands with a digital ticket to 60 minutes in heaven.
Ticket to a massage
An otherwise OK day can be ruined by a stupid parking ticket. We hired a massage maid to follow the meter maid and give out something a little less ~court mandated~.
Uber x massage envy
Emotional breakdowns can happen anywhere, so we needed a way to bring the massage to the people. By partnering with Uber, app users can order a massage to wherever they’re located when shit hits the fan.
The strong arm
Unfortunately, Massage Envy can’t be open 24/7. So whenever you feel like you’re on the verge of punching a wall past operating hours, let this massage therapist pillow wrap it’s arm around you.
