MALE EGO CASE

We were tasked with creating a product that made women’s lives better in some way, shape, or form. So we decided to tackle the root of most evils against women, the fragile male ego. Domestic abuse, gendered bullying on social media, bias in the workplace, the fragile male ego plays a part in all of them. Because men haven’t been equipped with healthy coping mechanisms for when life doesn’t go their way, they tend to lash out against their female counterparts.

So we created a protective carrying case for the male ego, complete with all the tools a man might need to navigate a world that is no longer tailored specifically to their needs.

CW: Maddie Graham / AD: Henry White