LIVE FREE, EAT SONIC

America, the funnest country in the world, the place where water and slides became water slides, where donuts and burgers coexist, has lost its groove. Thankfully SONIC is here to remind us that fun is still on the table, and true freedom is found when we choose to do (or eat) the thing that makes us happy.

SONIC R&D is the origin of every wacky thing you’ve seen on the menu; it’s a world in and of itself. So we created accompanying 30s that allowed people to dive deeper into that world, while promoting SONIC LTO’s.

Created @ Mother with Henry White (AD), Christina Nordin (CD), Erica Canup (AD), Clemente Bornacelli (CD), Jed Cohen (ECD)

Directed by Jody Hill

Music by Marc Rebillet

Production by The Roots