Corona

Gimme an insight

Our names are at the mercy of the world around us, and countless people (and one beer in particular) have had their title tarnished by memes, celebs, and pandemics.

what’s the big idea, eh?

If you can’t fix, fuck it. Sit back and find your beach while Twitter plays the name game.



Reclaim your name.




 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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Targeted billboard ads call out regionally-ruined names and offer our hand in beership (beer in handship? Friend in beership? Yep. That’s it.)

 
 
 

Sponsored social posts served to those who could really use it, lime not included.

 
 
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1 ISLAND. 2,457 KARENS. ZERO CALLS FOR THE MANAGER.

Welcome to Karen Island

 

Corona is creating a safe haven for Karens by reserving a private island just for them.

 
 

A beer with your name on it

Let’s put that bad name to good use. Grab a free, personalized 6-pack off the Corona website with proof of ID.

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Merch

Forget birth certificates. Memorialize your tarnished name in writing via dope slides and beer koozies.

 
 
 

Credits

Tricia Knope [Art Director]

Riley Draper [Art Director]

Me [Copywriter]