Casper
Gimme an insight
There’s a theory that relationships tend to hit a rough patch around the 7 year mark. Coincidentally, 7 years is the recommended time to ditch your old mattress.
what’s the big idea, eh?
It’s time to end things with your mattress and switch to a Casper.
MAKE THE 7 YEAR SWITCH
Ads explore the gray area of long-term relationships gone awry through the colorful lens of pop art paired with equally dramatic copy.
don’t wait up
It’s easier to avoid someone than to let them go, which means late nights at work or a few too many drinks at the club. OOH is strategically placed in these ‘hiding’ locations, to remind people that dumping your mattress isn’t always easy, but it’s the right thing to do.
Casper x lizzo
Since this campaign is all about letting yourself let go, we’re tapping one of the biggest cultural voices in the relationship and self-care space. Lizzo embodies that confident, compassionate friend; she’s the person you come to right after a breakup, because she’s there when you need her and always has a bottle of tequila on hand just for you. Through stunts, digital, and social activations, she will extend our campaign to a wider audience and add to its cultural relevance.
‘Good as Hell’ is the heartbreakfix anthem that inspired us to give Lizzo the keys to the Casper moving van. Disguised as one of our Casper team members, she’ll surprise a few lucky customers who need help dumping their old mattress.
the after party
Of course, not everyone gets to meet Lizzo IRL. But Casper customers can still join in the fun online with a digital ticket to a private concert hosted on Twitch.
WE <3 lizzo
Using Casper and Lizzo’s owned media, we’ll continue to encourage people to ditch the familiar for the better.
tiktok knows all
TikTok’s algorithm is notorious for bringing its users’ insecurities to the surface, which makes it the perfect platform to target someone who’s in denial about their relationship with their mattress.
Ben & Jerry & Casper
We cannot simply encourage people to dump their long-term sleep partners and wipe our hands clean of the aftermath. It is our responsibility to arm them with the heartbreak essentials, which of course includes an onslaught of ice cream. This limited edition flavor is loaded with regret-free sherbet and a whole lot of love at the core.
Credits
Christy Snyder [Art Director - book coming fall 2021]
Me [Copywriter]