BUICK: NOW IS EXCEPTIONAL

Buick’s 2025 lineup is chock-full of sleek lines and savvy tech features. They’re beautiful cars, but when people think of Buick, they think of old ladies who drive to church and bingo. The perceived image didn’t match the actual product. Our task was to debut the 2025 vehicles in a way that highlighted the beauty of luxuries you don’t have to put off until you’ve cashed in on your retirement plan.

Made at Mother LA with Henry White (AD), Christina Nordin (CW), Erica Canup (AD), Therese Johnson (CD) and Jed Cohen (ECD)

Directed By Brendan Vaughan